The human - pet bond is one of the most fascinating studies on the power of deep emotional connection. Because dogs specifically can only interact with us through behaviors and seemingly have an endless supply of enthusiasm for our presence each and every day, we resonate to this in ways that are not replicated elsewhere in our lives. As I write this my two dogs are at my feet in my office. If thy leave to investigate some noise, thy will return within 15 minutes to assume their companion position. If I leave to do something like take out the trash, the reaction upon return is hilariously full of jump up and down excitement. I was gone for 90 seconds. In the marketing world it is amazing to me that pet brands routinely ignore this treasure trove of emotional connectivity, replacing it with fact-based outreach on product formulation features. Given the relative sameness in pet nutrition solutions, this reflexive move sits at the root of rampant sameness and similarity across brands. With few exceptions, brands fail to see the magic in the relationship you describe where the emotional heartbeat takes root and serves as the connective tissue we enjoy with our four-legged family members.
It is also an interesting topic on whether we apply the 'free will agency' on humans unlike we do on animals.For example we might excuse a poor person who steals,but not a rich one,or we might excuse a spouse who murders because they got cheated,but not one who murders because they got caught doing it. On the left some of this is also applied along racial lines,with people of color receiving less judgment. I wonder how we usually come up with these instances,how we determine who has human agency and who is just following his animalistic instincts.
The human - pet bond is one of the most fascinating studies on the power of deep emotional connection. Because dogs specifically can only interact with us through behaviors and seemingly have an endless supply of enthusiasm for our presence each and every day, we resonate to this in ways that are not replicated elsewhere in our lives. As I write this my two dogs are at my feet in my office. If thy leave to investigate some noise, thy will return within 15 minutes to assume their companion position. If I leave to do something like take out the trash, the reaction upon return is hilariously full of jump up and down excitement. I was gone for 90 seconds. In the marketing world it is amazing to me that pet brands routinely ignore this treasure trove of emotional connectivity, replacing it with fact-based outreach on product formulation features. Given the relative sameness in pet nutrition solutions, this reflexive move sits at the root of rampant sameness and similarity across brands. With few exceptions, brands fail to see the magic in the relationship you describe where the emotional heartbeat takes root and serves as the connective tissue we enjoy with our four-legged family members.
It is also an interesting topic on whether we apply the 'free will agency' on humans unlike we do on animals.For example we might excuse a poor person who steals,but not a rich one,or we might excuse a spouse who murders because they got cheated,but not one who murders because they got caught doing it. On the left some of this is also applied along racial lines,with people of color receiving less judgment. I wonder how we usually come up with these instances,how we determine who has human agency and who is just following his animalistic instincts.
Another home run. Thank you.