Choice Creates Social Hierarchy
On Costco's New Food Pickup System
Costco has a new system for picking up food at its popular in-store cafes. If you are a veteran Costco member, you’ve seen the new yellow-striped pickup lane in front of the old steel counter. The yellow lane has replaced the ‘ancient ritual’ of nervously listening for your ticket number while salivating and standing amidst the tarmac-like din of the wo…
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