The Rise of Whole Foods Tracks the Ballooning of America's Educated Elite

My consulting business applies social science theory to the art of growing consumer brands. You don’t care, I’m sure. But, hey, listen. A month ago, my current book project and my business research collided in a truly stunning way that I have to share.

Sharing is caring, right? (face in palms).

Yes, the analytical ‘needs’ of capitalism and the social crit…