The Birth of a Mass Orientation to Consuming the Next New Thing

a brief social history

Mar 29, 2023

∙ Paid

NOTE: This is a fresh excerpt from a draft of Part One of my new book, where I experiment with blending memoir, social history, and self-reflexive narrative techniques from cultural anthropology.

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Possible Early Craftsman electric drill; retailed for $21.90 in 1929 when it launched, about $350 in today’s money. Source: Ronix Tools website -

Before the 19…

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