Homo Imaginari

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Homo Imaginari
Monetizing Others' Dreams

Monetizing Others' Dreams

Capitalism had to go there...inevitably

James F. Richardson's avatar
James F. Richardson
Aug 31, 2024
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Homo Imaginari
Homo Imaginari
Monetizing Others' Dreams
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water splash on body of water
Photo by Brad Lewis on Unsplash

Most small businesses have humble objectives, much like the plankton being consumed by this humpback whale. Most small businesses are restaurants, dry cleaning shops, Subway franchises, gift shops, etc. The owner simply wants to harvest a decent, middle-class income ( or side income) from the revenues. Growth per se is not…

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